Is it cheaper to buy the Sony Alpha 7R V (Body Only) in Japan? The price in Japan is 2696 € (converted from 550000 JPY tax-free) vs a street price of 4499 € in Europe, saving you 1803 € (40%).
Buying a Sony Alpha 7R V (Body Only) in Japan is a popular choice for European travelers. Retail prices are often lower on the Japan domestic market, and tourists can claim a 10% tax refund at departure. Favorable exchange rates can push the savings even higher.
Japan operates on a pay first, refund later basis since November 2026. Show your passport at checkout to register the tax-free purchase, then scan your passport at airport tax-free kiosks before departure to process your refund.
Since this camera body exceeds the €430 customs allowance, you are legally required to declare it at customs when returning to the EU and pay 20% VAT.
Sony camera bodies purchased in Japan carry a domestic-only warranty. Repairs under warranty are not guaranteed in Europe. Be sure to check menu language options before purchase.