Is it cheaper to buy the Sony Alpha 7 IV (Body Only) in Japan? The price in Japan is 1774 € (converted from 329800 JPY tax-free) vs a street price of 2099 € in Europe, saving you 325 € (15%).
Buying a Sony Alpha 7 IV (Body Only) in Japan is a popular choice for European travelers. Retail prices are often lower on the Japan domestic market, and tourists can claim a 10% tax refund at departure. Favorable exchange rates can push the savings even higher.
Japan operates on a pay first, refund later basis since November 2026. Show your passport at checkout to register the tax-free purchase, then scan your passport at airport tax-free kiosks before departure to process your refund.
Since this camera body exceeds the 430 € duty-free allowance, you are required to declare it at customs when returning to Europe and pay 20% VAT.
Sony camera bodies purchased in Japan carry a domestic-only warranty. Free warranty service is not available in Europe, and language settings might be locked to Japanese/English depending on local SKU.