Is it cheaper to buy the Shiseido Ultimune Concentrate (50ml) in Japan? The price in Japan is 65 € (converted from 12000 JPY tax-free) vs a street price of 115 € in Europe, saving you 50 € (43%).
Buying a Shiseido Ultimune Concentrate (50ml) in Japan is a popular choice for European travelers. Retail prices are often lower on the Japan domestic market, and tourists can claim a 10% tax refund at departure. Favorable exchange rates can push the savings even higher.
Japan operates on a pay first, refund later basis since November 2026. Show your passport at checkout to register the tax-free purchase, then scan your passport at airport tax-free kiosks before departure to process your refund.
This serum is well below the €430 threshold, meaning no customs paperwork or tax is required when returning to Europe.
Cosmetics do not carry any warranty. Purchase from Shiseido counters or major department stores to verify authenticity and avoid counterfeit items.